Global Trend Awareness

Part1: Two Global Trends

Creativity is intelligence having fun.
Albert Einstein (1879-1955)

Trends

Machines connected together through a network, provide big data analytics and artificial intelligence, for economic growth.
An Innovation Historical Perspective

People connecting together through a vast network, are closing the gap in cultural differences and levels of education.
Human Limitations and Disabilities

Innovation Technology

The accessibility problems of today are the mainstream breakthroughs of tomorrow.
Eve Andersson, Director, Accessibility Engineering, Google

Design is not necessarily inclusive. Goodwill and best intentions alone will not achieve expectations; deliberate action is vital. Innovation is the driver of economic and social progress.
Innovation plays an important role in business, and the most effective projects are those that use innovative thinking to make improvements to existing products and processes. The key is to know the right steps to take to improve your chances of success.
World Intellectual Property Organization's 2022 Global Innovation Index

For an innovative project, you want employees who will challenge the status quo, who think with a creative perspective, and willing to try something new.

Divergent Thinkers, the founder who is the idea's engine, team motivater, and the communications channel with partners.
Product managers who can effectively merge innovation and human skills.
Product designers who understands the project's essence, the global trends and what is needed for a functional design.
software developers who are capable of creating the project's technical parts and user interface.

During the Market Research phase, you can observe competitors, the current state of the market and other data that could impact the success of a new product.

Through market research, you will understand how to respond to what consumers are looking for and which market niches are not yet covered by a product or service.
This will help you identify the preferences of the general public, as well as how they differ by gender, age group, geographic location, etc.

Brainstorming can be an effective tool for finding ideas. When there are several ideas, discuss the advantages and challenges of each to determine which is most likely to succeed.

Addressing market problems: A common product development methodology relies on the belief that a company's primary resource is its customers. The more you communicate with them, the more you learn about their troubles. By understanding their pain points, you can generate ideas for new solutions.
Creating markets to fill a gap: Rather than looking for problems and their solutions, you can use your market research to find entire populations of consumers who are not being served at all. This path was championed by the late Steve Jobs, who believed that people do not know what they want until you show it to them.

The main objective in analyzing Feedback is to highlight the project's value for users. So, it is important to engage with potential users to gather more specific data related to the project. Determine the following.

What exactly does the target audience want to see in the product/service?
How are they solving these issues now?
What do users like and dislike about existing products?
What would they add or change about existing products?

Work with the product designers and testing results to create a product prototype.

Once the prototype is complete, engage with the target audience again to see how the product matches their expectations.
Continue to iterate based on this product testing feedback until you have designed the best possible version of the product.

It is necessary to prepare a marketing plan.
The plan should aim to reach your target audiences on the channels and through the mediums that they prefer. Therefore, you should have multiple marketing strategies at play.

Product launch requires an effective market plan.
As your marketing plan takes effect, you can observe your audience's reaction and collect useful data. This will help you determine how and when to scale the product in the future.

Human Rights

Disability is part of the human condition. Almost every one of us will be permanently or temporarily disabled at some point in life. We must do more to break the barriers which segregate people with disabilities, in many cases forcing them to the margins of society.
Dr Margaret Chan, World Health Organization (WHO) Director-General

Find out how to design and develop policies and programs that meet your human rights obligations in Ontario through the Human Rights-Based Approach (HRBA) framework.
A human rights-based approach seeks to analyze inequalities and redress discriminatory practices. It empowers the most marginalized communities (rights holders) by supporting their participation and inclusion in program or policy development and strengthens the capacity of government policy and decision makers (duty holders) to respect, protect and fulfill their legal human rights obligations.
Ontario Human Rights Commission: Human Rights-Based Approach to Program and Policy Development

A diverse team can identifying the Human Rights context of your initiative.

What are the main program or policy challenges your initiative seeks to address?
What human rights issues are engaged by the program or policy?
How will this initiative respect and uphold the rights of Indigenous Peoples (Jordan's Principle)?
Will the initiative require the use of a population-specific equity tool (a tool that focuses on disability)?

Conducting research and analysis that considers and reflects human rights obligations.

Does any current research/analysis identify potential barriers / systemic discrimination that may impact the ability of vulnerable and Code-protected groups to benefit from the initiative?
Does your research/analysis consider government and non-governmental sources of socio-demographic data collected in this program or policy area (data arising from comparable initiatives in other jurisdictions)?
Does your research/analysis include the perspectives of human rights experts and people with lived experience?

Sharing innovative ideas with impacted communities to develop an engagement process that works for everyone.

What is your organization's current relationship with the communities you are working with?
Have you built in time, adequate funding, and flexibility to allow for effective engagement throughout the policy or program development process?
Have you considered which communities will be specifically impacted and the extent to which a more individualized approach is necessary based on the unique circumstances of these communities?
How will you reach individuals and groups who have been disproportionally impacted by past policies and programs in this area and who can provide knowledgeable input about barriers (lived experts and frontline service providers)?

Proposing options and recommendations that respond to the rights, needs and perspectives of communities identified during the Feedback engagement process.

Do any options/recommendations include unintentional barriers preventing Code-protected groups from accessing the program or service and reaping equal benefits?
Do the options/recommendations mandate the collection of socio-demographic data? And how will it use that data to inform decision-making and evaluate outcomes for the options/recommendations?
How do the options/recommendations seek to address the root causes of systemic discrimination in this area?

Do decision makers have confidence in the recommended prototype that thoroughly considers and addresses human rights obligations?

Do your approval documents demonstrate how human rights were considered/addressed?
Were there outstanding human rights issues you were unable to address and are they identified in your documents?
Are there unintentional barriers for Code-protected groups being created by this prototype that you were unable to address and why?

Does the Marketing Plan uphold human rights in service delivery and implementation?

What mechanisms are in place to ensure that your initiative is delivering the intended benefits to all participants, including groups protected by the Code, and that any barriers can be identified and addressed?
Is your public communication inclusive, accessible, and provided in multiple languages where needed?
How will the data be collected and shared back with communities in culturally sensitive and ethical ways?

During product launch observe target audience reactions to determine the effectiveness of your Market Plan.

How will you monitor and evaluate for potential negative impacts, and what information will you rely on to inform decision making outcomes?
How will your monitoring and evaluation process document steps taken to assess, mitigate or remove any barriers that have been identified?
Would the monitoring/evaluation benefit from the involvement of impacted and Code-protected communities and organizations in designing, carrying out and or commenting on the evaluation?