The Big Idea

Effective Communications

Blind farmer with chickens going moo
The single biggest problem in communication is the illusion that it has taken place.
George Bernard Shaw, British playwright and Nobel Prize recipient
Communication Interface
  1. Delivery: How is the marketing message delivered?
  2. Perceivability: Who can perceive the marketing message?
  3. Understanding: How well does the targeted market understand the message?
Communication Experience
Examples of Communications
Types Of Communications