The Big Idea
Effective Communications

The single biggest problem in communication is the illusion that it has taken place.
George Bernard Shaw, British playwright and Nobel Prize recipient
Communication Interface
- Delivery: How is the marketing message delivered?
- Perceivability: Who can perceive the marketing message?
- Understanding: How well does the targeted market understand the message?
Communication Experience
Information is expressed in many different ways. Ideas are transformed into words, through the choice of those words, phrases, syntax, pace and intonation. An emotion or feeling might be manifested without words, e.g. tears expressing grief, or laughter as an infectious expression of emotion. It might be communicated through music or painting e.g. a look on a face, indicating mood or emotion, a joyful or stoic expression.
Engagement entails being fully occupied, or having full attention. Learners differ markedly in the ways in which they can be engaged or motivated to learn. There are a variety of sources that can influence individual variation in affect including neurology, culture, personal relevance, subjectivity, and background knowledge, amongst other factors.
Examples of Communications
Types Of Communications
This is considered to be one of the most effective forms of communication as it allows for the exchange of nonverbal cues and immediate feedback. Face-to-face communication is particularly effective in building relationships and resolving conflicts.
Written communication can be an effective way to convey information in a clear and concise manner. This includes websites, emails, reports, and other written materials. Written communication is especially useful for documenting information, making plans, and communicating complex ideas.
Visual communication, such as graphs, diagrams, and videos, can be an effective way to convey information in a way that is easy to understand. Visual communication can help simplify complex ideas and engage an audience in a way that written or verbal communication alone may not.
Verbal communication, such as speaking and listening, is the most common form of communication and can be highly effective in conveying emotions and personal connections. Verbal communication can be used in various forms, such as face-to-face conversation, phone calls, and presentations.