The Big Idea

The Inspiration Phase

The accessibility problems of today are the mainstream breakthroughs of tomorrow.
Eve Andersson, Director, Accessibility Engineering, Google
Design is not necessarily inclusive. Goodwill and best intentions alone will not achieve expectations; deliberate action is vital. Design is all around us, but for the most part it reflects the perception of the designer, and if the product or service fails needs, then the design concepts are flawed.
An Innovation Historical Perspective
Human Limitations
Common Digital Communication Errors About 96% of all digital communication errors detected fall into six categories. Addressing these issues would significantly improve the user experience.
  1. Low contrast text 83.6%
  2. Missing alternative text for images 58.2%
  3. Empty links 50.1%
  4. Missing form input labels 45.9%
  5. Empty buttons 27.5%
  6. Missing document language 18.6%
  7. WebAIM: The 2023 report on the accessibility of the top 1,000,000 home pages
The Accessibility Challenge Marketing to marginalized groups and Communicating in multiple formats.
  • Productivity that enables employees to be productive and satisfied.
  • Inclusion that integrates people, products, and services.
  • Communications that informs people, builds knowledge, and creates confidence.