The Content Design

Legibility is determined by the specific typographic traits affecting recognition of letters and words. As we read, we identify the overall shapes of familiar words rather than processing individual letters and assembling them into phonetic groups. This allows us to process content much faster. The key typographic factors are shape, scale, and style.

Readability refers to the clarity and speed with which content can be digested over an expanse of text such as a paragraph or a page. Readability is related to a font's legibility but is also influenced by design and layout decisions. The chief factors determining whether text is readable are dimension, spacing and alignment. The readability of type can be improved by manipulating two key variables
Font point size and width, and
Line length and spacing.

Content decisions cannot be separated from the context in which the content will be used. That is, direct collaboration between content writers and User Interface designers is encouraged.
Content depends on context, and context frames the content experience. Content Design requires all involved to consider how different elements should work together as a system.

Content Designers select the right elements and organize them in an attractive and cohesive way in order to attract visitors.
Web Content Designers utilize graphic arts concepts such as colour, size and space to design appealing and functional web pages.
Content Designers are often involved in online marketing, and usually focus on animated graphics, texts, videos, and sound depending on the message and the target audience.

Text: Different types of document formats.
Graphics: Static, Animated, and tactile. Graphical images must be represented in alternative audio and tactile formats.
Audio/Video: Sounds and pictures
Page layout: Visual, auditory, and logical

There is an implied essential partnership between the system components; operating platform, applications, assistive technology, and user knowledge.

There is an implied essential partnership between the project responsibility roles; Project management, Development, Architecture, Design, Content management, and testing.

A web page Component can be anything that the user interacts with on the website; like Menus, Calendars, video players, and shopping carts.

The physical components are things Like keyboard, mouse, video display, microphone, camera, and much more.

Web pages created according to the principles of progressive enhancement are by their nature more accessible, because the strategy demands that basic content always be available, not obstructed by commonly unsupported or easily disabled scripting. Improved results with respect to search engine optimization is another side effect of a progressive enhancement-based Web design strategy. pages built with progressive enhancement methods avoid problems that may hinder search engine indexing.

The Accessible Rich Internet Applications (ARIA) Suite, defines a way to make Web content and Web applications more accessible to people with disabilities. It especially helps with dynamic content and advanced user interface controls developed with HTML, JavaScript, and related technologies. The ARIA describes navigation techniques to mark regions and common Web structures as menus, primary content, secondary content, banner information, and other types of Web structures. The ARIA techniques apply to widgets such as buttons, drop-down lists, calendar functions, tree controls, expandable menus, and others.

A web page containing JavaScript will typically be fully accessible if the functionality of the script is device independent (does not require only a mouse or only a keyboard). Components like:

• Embedded objects such as media players
• Scripted elements to emulate links and drop-down boxes
• Including the use of libraries and toolkit supports
• Lack of user control over automated content changes
• Altering or disabling the normal functionality of the user agent (browser) or triggering events that the user may not be aware of.

Digital tools are used to develop, test and interact with web content.

• Authoring Tools: Authoring tools are software and services that authors (web developers, designers, writers and others) use to produce web content. The web page development techniques used to create the dynamic structure and device interaction behaviour, will determine how usable the web page content is to an assistive technology user.
• Evaluation Tools: Web accessibility evaluation tools are software programs or online services that help you determine if web content meets accessibility guidelines. Screen readers, browsers and other user agents like video players, that adhere to the specified standard will result in a good user experience.
• User Agent Tools: Everyone that browses the web has a user agent software that acts as the bridge between the user and the internet. The browser and screen reader must understand the Application Protocol Interface (API) building blocks and command structure of the web page, so as to display meaningful information on the user device and allow the user to interact with the page elements.