You can have brilliant ideas, but if you can't get them across, your ideas won't get you anywhere. Lee Iacocca, American automotive business legend
Effective business communications depends upon two basic strategies:
Transfer of Knowledge: The transfer of knowledge depends upon the Delivery of Information, the Perceivability of that Information, and the Understanding of that Information to create User Knowledge for making smart decisions.
Memorable experience: To create a lived memorable experience through multiple representations, Multiple expressions and multiple engagement processes.
